Let’s be real: tattoos are awesome…

but they hurt. Like, “why did I think shading on the ribs was a good idea?” kind of hurt. That’s where Zylocains comes in — one of the world’s top numbing creams for tattooing.

I got the job of shooting their product photography, making sure this little tube of relief looked as cool and trustworthy as it feels when it kicks in. Clean, sharp visuals that say: “Don’t worry, we’ve got your back (and your sleeve, and your leg, and maybe even that regrettable spot behind your knee).”