Street Souls
— Where the Streets Speak in Frames

– Visual Identity & Campaign Design

Ah, Street Souls! One of those projects that hits you right in the creative feels. I got teamed up with the awesome crew at Awesome Project (yeah, fitting name) to craft the whole visual vibe for a photo exhibition celebrating street photography straight outta Rinkeby and Tensta — two neighborhoods buzzing with culture, grit, and real stories.

My mission? Build everything from the ground up: logo, event poster, social media graphics, and some spicy video content — all dripping with that raw, urban energy you can practically hear in the photos. The visual identity needed to shout authenticity, not whisper it. Think bold typography, textured layers, and color that feels like concrete and neon had a baby.

I wanted people

to feel the pulse of the street — the laughter, the hustle, the community — before they even stepped into the exhibition.

 

SoMe

This wasn’t about polished perfection; it was about truth, told through visuals that carried the same heartbeat as the neighborhoods themselves.

 

Honestly, it was the perfect playground to mix design and storytelling — shining a spotlight on local

photographers and giving Stockholm’s outer districts the love (and exposure) they totally deserve.

 

Street Souls wasn’t just an exhibition — it was a vibe.

Peace, pixels, and pure street energy ✌️📸