Tyresö Centrum —
A Magical Christmas
(and Then Some)
– Art Directon & Campaign Design
2024
– Art Directon & Campaign Design
2024
aka the time I got to turn a regular shopping center into a full-blown fairy-tale wonderland. The theme? “En Sagofull Jul” — which basically means “A Magical Christmas”, and trust me, I took that very seriously.
The goal was simple: make people forget they were in a mall and feel like they’d stepped straight into a storybook. I went all in on cozy nostalgia, a pinch of magic, and just enough sparkle to keep Santa proud (but not enough to cause glitter-related trauma).
I handled the whole visual shebang — from the big, loud stuff like ads, signage, and window displays to the endless stream of digital goodies: social posts, screens, reels, you name it. The vibe? Whimsical fonts, soft dreamy colors, and an overall “I swear I just heard elves giggling” energy.
Some people adored it. Some thought it was a bit much. Either way — everyone noticed it. And honestly, that’s the point, right?
Tyresö Centrum became a Christmas scene you couldn’t scroll past or walk through without smiling (or humming Mariah Carey).
Stay merry, stay magical, and maybe lay off the glitter next time ✨🎄
