I was brought on by Carl Dagg, Sweden’s only dedicated umbrella brand, to create new visual content for their website and social media platforms. The aim was to showcase their umbrellas not just as practical objects, but as refined accessories that reflect the brand’s commitment to elegance, craftsmanship, and timeless style.
Inspired by Carl Dagg’s mission to blend function with fashion and their dedication to Swedish design heritage,
I captured a series of lifestyle photographs that placed their umbrellas in everyday, yet elevated settings.
These images were paired with detailed product photography that highlighted the materials, textures, and smart construction behind each piece.
The result is a visual narrative that reinforces Carl Dagg’s core values—Swedish understatement, urban elegance, and sustainability—while providing them with versatile content that brings their products to life across all digital platforms.
