Lifestyle & Product Photography
So here’s the deal: Carl Dagg (yep, Sweden’s one and only umbrella brand — how cool is that?) called me up to make their umbrellas look less like “just something that keeps you dry” and more like “the accessory you didn’t know you needed.” Challenge accepted.
I cooked up a batch of lifestyle shots that put their umbrellas right where they belong — out in the real world but with that extra oomph of elegance. Think city streets, timeless vibes, and a splash of Swedish design heritage.
But I didn’t stop there. I also zoomed in for some detailed product shots, showing off the textures, clever construction, and all the little touches that make Carl Dagg’s umbrellas way more than just… well, umbrellas.
The end result? A visual story that nails their brand DNA: stylish but understated, practical but fancy, and sustainable without shouting about it. Basically, the kind of content that makes you think: “Dang, I want to carry an umbrella now.
