For Tyresö Centrum’s Christmas campaign, I developed the full visual concept and identity under the theme “En Sagofull Jul”
(“A Magical Christmas”). The goal was to create a warm, imaginative, and festive atmosphere that could live across all customer touchpoints—both physical and digital.
I designed the campaign’s complete look and feel, including print advertisements, window decals, in-store signage, digital screens, and social media assets such as posts and reels. The visual language drew from classic fairy tale motifs, with playful typography and soft, nostalgic illustrations that brought the magic of the season to life.
This campaign was fully integrated across Tyresö Centrum and became a defining part of the center’s holiday experience—transforming the space into something storybook-like and memorable for visitors of all ages.
